What might delayed follow-up be costing you?
Explore a hypothetical lead funnel using your own assumptions. This isn't a forecast or a claim about recoverable revenue, but it can give you useful questions for a Technology Opportunity Review.
Build your scenario
This is not observed lost revenue, a probability forecast, or a guarantee that missed leads can be recovered. Real decisions require verified lead sources, conversion rates and operational constraints.
Discuss this workflow ↗How to interpret the numbers
Illustrative formula: monthly inquiries × assumed not-followed-up fraction × hypothetical booking probability × typical job value.
Example: 60 inquiries × 20% follow-up gap × 30% possible bookings × $1,500 = $5,400 scenario value. The largest source of uncertainty is whether the ignored inquiries were qualified and likely to buy. Use this to frame discovery, not budget a return.
What Hutchgroup can help validate
We'll map inquiry sources, timing, ownership and next actions, then test whether a better handoff would improve measurable outcomes.
Explore the synthetic HVAC Ops insight example ↗