Twin Cities contractors & home-service teams

Get found.
Follow through.

Give every inquiry an owner and every estimate a next step. We connect your website, leads, and follow-up around the tools you already use.

Find one gap in your inquiry or estimate follow-up with Shannon. Free, 15 minutes. Paid work is scoped separately.

18+ years of business analysis experience
Founder-led from diagnosis through delivery
Built for Twin Cities small businesses
Start with one missed handoff

Turn your next inquiry into a clear next step.

Serving Minneapolis, Saint Paul, and the Twin Cities. Bring one inquiry or estimate that is hard to track. In a free 15-minute review, we identify one gap and a practical next step. Any paid fix has an agreed scope and price.

Prefer email? hutch@hutchgroupllc.com

Request a free 15-minute review
One connected growth system

More reach.
Less lost opportunity.

For contractors, home services, and small teams across Minneapolis, Saint Paul, and the Twin Cities. We connect the path from first search to the next sale.

01 · Attract

Get found and chosen.

A clear website, accurate local listings, and useful content that answers the questions your customers actually ask.

  • Website and landing-page improvements
  • Google Business Profile and local SEO
  • AI-assisted content in your voice

Measure: qualified inquiries by source.

Explore local visibility →
02 · Consolidate

Bring sales leads together.

Connect the channels you use to one shared pipeline, with customer history, a responsible person, and a next step.

  • Website, email, and call intake mapping
  • CRM connections and duplicate cleanup
  • Lead routing and a shared work queue

Measure: leads with an owner and next action.

Explore CRM setup and automation →
03 · Convert

Follow through consistently.

Help your team respond, follow up on estimates, and move the right conversations toward booked work.

  • AI-assisted summaries and reply drafts
  • Follow-up reminders and booking handoffs
  • A view of opportunities and outcomes

Measure: response time and booked work.

Explore lead follow-up →
Hutchgroup // Modular AI Growth Systems

Don't buy another agent.
Make your business work.

Start with one lead handoff in the Lead Flow Starter. Add AI, routing, and measurement when the workflow calls for them.

Interactive Ops workspaces use synthetic examples. Vendor availability, integrations, and implementation scope are verified before purchase.

Built by Hutchgroup · Ops

Your leads.
Your next move.
One clear view.

Hutchgroup Ops shows what a connected business can look like: opportunities, estimates awaiting follow-up, and a clear owner for the next action.

Explore the HVAC or roofing sample workspace. Open an opportunity and see how the next conversation moves forward.

Interactive discovery demo · sample dataExplore the Ops demo

Sample workspace. Changes reset on refresh. No connected customer systems or outgoing messages.

Hutchgroup Ops HVAC demo showing sample opportunities, follow-up actions, estimate status, and a shared sales pipeline.
Actual Ops demo capture · October 12, 2026. All names and values are sample data, not a measured customer outcome.
Explore the workflow

Start where your next handoff happens.

Use a practical checklist, inspect a sample system, or see how the same problem shows up in roofing and HVAC work.

Resource

Lead handoff checklist

Five steps to give an inquiry an owner, a next action, and a clear outcome.

Read the checklist →
Built by Hutchgroup

Ops walkthrough

Explore a sample workspace with opportunities and estimate follow-up. No customer result is claimed.

See how Ops works →
Roofing

Estimate follow-up

Keep inspection, proposal, and customer decision steps visible.

Explore roofing →
HVAC

Service and sales handoffs

Route service requests and replacement estimates to the right owner.

Explore HVAC →
Practical AI, built around your business

Give your team
more room to grow.

We select and configure tools around your workflow, budget, and customer information. Start with one useful application and measure it.

Marketing that knows your business

Turn your expertise into useful content.

Use approved service information and real customer questions to draft local content, campaign variations, and review replies for your approval.

A better first response

Help the right inquiry reach the right person.

Scope an assistant that answers approved FAQs, collects inquiry details, and hands off to your team when a person needs to take over.

Less admin between conversations

Keep the context with the customer.

Summarize conversations, suggest follow-up drafts, and surface overdue next steps alongside your customer records.

You approve what gets published and which actions can run automatically. Tool subscriptions, usage costs, and integrations are agreed in the project scope.

Informed by current capabilities from Google’s business AI tools and HubSpot’s CRM assistant. Availability depends on the provider and plan.
Local strategy. Hands-on execution.

Work directly with the person building the solution.

Shannon Hutcheson

Founder, Hutchgroup · Twin Cities

I bring 18+ years of business analysis experience to the work: understanding how the business runs, finding the constraint, and connecting the right systems.

You have one point of contact from the first conversation through delivery.

“Technology should make the business easier to find, easier to choose, or easier to run.”

The filter behind every Hutchgroup recommendation.

Behind the work

Research, building, and review support each engagement. Shannon remains responsible for the recommendation and delivery.

Meet the Hermes / Grok working roles

Hermes team / Grok team

A public window into the way we think, build, and verify.

Illustrative roles · human oversight

Hermes team Execution layer

HE
HermesOrchestrating the next useful move
Working
SC
Scott · PlannerShaping scope and milestones
Planning
SE
Sebastian · AnalystFinding the friction beneath the symptom
Analyzing
XA
Xae · BuilderTurning the brief into working software
Building

Grok team Challenge layer

GS
Grok ScoutScanning external signals and alternatives
Researching
GR
Grok Red TeamLooking for gaps before they become costs
Challenging
HA
Harish · QATesting behavior, privacy, and resilience
Verifying
ST
Steve · BrandGuarding clarity, trust, and market fit
Reviewing
Tools support the work. Shannon owns the decisions.Humans make the final call.